Customising Global Advertiser PostBack URL

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Global PostBack URL can receive conversion, sale, app install etc notifications through a server to server from an advertiser for all their campaigns.

Generating Global PostBack URL

Go to advertiser >> manage from the left menu and open any advertiser account you will see a global postback card, copy the URL  to get your Advertiser Global PostBack URL


1.Pass Macros - click on it to check macro supported in postback
2.Debug Postback - Click to check postback recieved from advertiser.

PostBack Tracking Parameter

Trackier Platform postback URL has the following tracking parameter which can be appended to the URL

  • click_id – for network click ids
  • security_token – unique constant value differs for each advertiser
  • sale_amount – for tracking product sales value, is used in reporting profit etc
  • sub1 to sub10 – extra parameter to be passed in postback URL to be notified to Trackier from the advertiser
  • txn_id – unique transaction id, use the default value to be RANDOM to track upsells on a single click
  • goal_id – unique constant id for each campaign goals
  • goal_value – short name for goals

Example for Tracking Sale Amount{click_id}&security_token=b50346a1c529c82dac33&sale_amount={sale}

Advertiser Tracking Values

While you send this URL to your advertiser you have to keep in mind to change the tracking values (eg. {click_id}, {sale}, etc) with macros supported by your advertiser.

See Integration Examples

Debug PostBack

After setting up postback with your advertiser make a test to check the integration is successful, you can see the Debug logs from Advertiser >> Debug PostBack in the left menu.

Debug Postback Log

Here you can check the debug postback report and export CSV

Error Message  This section will help you understand what’s the issue if the postback is not received, where,  “–” Means success.

Custom Dimensions

It is a feature in Trackier platform only where you can add as many tracking parameters you need apart from the existing tracking parameters like sub1, txn_id etc.

If you run Lead Distribution Campaign you can add custom dimension like name, email, phone etc.

Go to Customize and Enable Custom Dimension from Tracking Page and hit save, Now a new menu link will appear in left custom dimension. Enter Name to add a new custom field and hit save.

Custom Dimension

Example to use custom dimension:{click_id}&security_token=b50346a1c529c82dac33&

I have used email as a custom dimension, for every custom dimension created its corresponding tracking value is also created in example email is custom dimension its tracking value will be {email}

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