Pixel Based Tracking is the best way of tracking conversions, leads, events, sales, upsells etc. To setup pixel tracking select image or iframe pixel for tracking while creating a New campaign in Trackier.
Tracking Pixel Type
The Image Pixel was one of the first methods to track conversion in Industry this legacy client-side tracking is dependent on Cookie placed in the browser. It works in same way as Ifram pixel but Iframe pixel is more recommended.
It is generally more accurate than Image pixel because it does not use the image tag to call the conversion URL for the campaign, which has proven to be less reliable.
Another advantage that iframe has is its robustness in firing publisher pixels inside itself. When a publisher wants to track conversions on their end, they can place their own pixel inside your Trackier network to track in real time. When you have an iframe pixel, this has unlimited formats to load their pixels, while image pixels can only load other image pixels. An iframe is usually the best option to track conversions on the client-side.
This is a more advanced pixel which is used when you want to track complex goals, events, from your web application.
Selecting image/iframe Pixel as Tracking Method
While creating a Campaign
In the Advance settings section of New Camp creating the page.
You will find the following option:
- Server Postback
- iFrame Pixel
- Image Pixel
Select anyone one of conversion tracking method while creating a new campaign.
In Existing Campaign
If you have selected the wrong conversion method while creating a campaign, you can change it afterward, by following steps Particular Campaign > Restriction > Conversion Tracking
During the redirect of the visitor from the Trackier tracking link, a cookie is dropped in the user’s browser.
This cookie has all the information about the visitor’s session and is stored in the user browser, the following setting can be customized from Trackier Campaign Restrictions.
- The lifetime of the cookie
- Multiple Conversion from the same IP
- Upsell Tracking
Once the Campaign is created with Pixel Tracking option you can generate Tracking pixel from Conversion Tracking Card on the Bottom of the page.
Trackier allows you to capture extra data from landing page through tracking parameter, you can pass up to 10 unique data into pixel via tracking sub-parameter, sub1 to sub10
If the Campaign is CPS based the pixels are automatically appended with the &sale_amount tracking parameter which you can use to pass the order sale amount and see its report in Trackier.
Upsells are the recurring sales which happen by the same visitor during the cookie lifetime period (Default 90 days). Once Upsell is selected you will see a transaction id parameter is added to the pixel named txn_id, make sure to pass unique values in it. If you don’t have unique value use txn_id=RANDOM
Goals can be used to track extra conversions apart from the default one example – installs, register, upsells, leads, sales etc. See the guide to create goals.
You can add goal value or select a goal to add in this pixel, which will return value accordingly.
How To place iFrame/Image Pixel
An advertiser must place the iframe/image conversion tracking pixel below on the confirmation page near the opening body tag when the pixel displayed to the user its record a conversion.
This is the code that you need to add to your conversion page to start tracking conversions.
On the conversion page, the pixel can be placed anywhere inside the webpage body, or between the opening and closing tags. The ideal spot would be right after the opening tag in the page
These logs record each and every hit on the pixel URL to debug, open any campaign and click on settings icon to see its logs.
The Pixel logs show user agent, IP, time of the hit and error message
The different error message with their explanations
- ‘–‘ Means pixel was fired and conversion recorded successfully so no error message.
- NO_SESSION_ID – The Pixel was fired but no click cookie found
- INVALID_SESSION_ID – The Pixel was fired but click cookie was found of another campaign
- IP not whitelisted to record conversion with txnId – The Pixel was fired and click cookie was found but IP restriction was made in Campaign Restrictions
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